pussykrew

​​The visual design of Chen Li’s tour is inspired by the concept of Migration – Migration, that represents a personal journey, process of the transformation as well as the circulation of the energy in the natural environment. The visuals respond to the album’s theme, inspired by 4 Chapters – Art, Nature, the City, and Chen Li’s journey as an artist and performer.


Pussykrew explores the ever-evolving landscapes, influenced by the eastern folklore, connecting traces of the past and the future, to create new mythologies. The artists utilize cnc fabrication, real-time animation, VR sculpting, and photogrammetry to digitize natural and architectural elements from the iconic Beijing areas and bring surreal environments to life. 


​​Pussykrew was responsible for the concept development, creative direction, stage design, light design, sculpture design and the visuals.