The visual design of Chen Li’s tour is inspired by the concept of Migration – Migration, that represents a personal journey, process of the transformation as well as the circulation of the energy in the natural environment. The visuals respond to the album’s theme, inspired by 4 Chapters – Art, Nature, the City, and Chen Li’s journey as an artist and performer.
Pussykrew explores the ever-evolving landscapes, influenced by the eastern folklore, connecting traces of the past and the future, to create new mythologies. The artists utilize cnc fabrication, real-time animation, VR sculpting, and photogrammetry to digitize natural and architectural elements from the iconic Beijing areas and bring surreal environments to life.
Pussykrew was responsible for the concept development, creative direction, stage design, light design, sculpture design and the visuals.