Tide – 3D animated visual piece and poster design created for the Berlin based music artist and producer – Black Cracker
Part of the Converse #madebyyou campaign launch
Pussykrew developed the concept following the raw aesthetic of the campaign. They created the 3D scan of the artist that was implemented into the video, along with the fluid simulations and nature-like environments. As an interpretation of his lyrical, often naturalistic poetry and sound, the converse store morphed into a multi-media lab, reflecting the Black Cracker’s vivid personality. Participants were invited to explore the universe consisting of audio-visual expressions of the work Tide. "There is beautiful violence in love and in the evolution of self. This is the story of Tide. Of a man following scent like butterflies do, but finding himself often with eyes closed."