Cadenza – No Drama, Columbia Records
Directed by Pussykrew, Concept & CGI by Pussykrew
Pussykrew created a piece beyond the standard performance video. The artists are presented as 3D scans and fused with digitally created post-apocalyptic environment. Intense energy of the track was translated into a powerful visual experience, where the invisible violence is transformed into personal strength. The video may seem dark at first, but this darkness is not hopeless, it’s a state of matter where one can be reborn and reclaim their mastery.
Pussykrew envisioned an aftermath of a battle, a strange cathartic occurrence, where new power is being born.
The strong female characters are at the front of the piece, conveying the message, channeling their forces.
The visual dissects socio-political climate through symbols and sculptural forms, filtering everyday experiences and global issues into dramatic painting-like scenes.