Red Never Follows – 20 years of HUGO at Saatchi Gallery London
BWR 2-channel video installation, Directed by Pussykrew, CGI by Pussykrew
Models : Matthea Magdalena, Kirikoo Des
Red Never Follows is a unique exhibition celebrating twenty years of the HUGO brand which debuted at the Saatchi Gallery in London. 20 urban creatives from around the world were invited to present their artworks. true innovators and their adventurous and often unpredictable paths to creativity. red never follows was a digital campaign presenting the creatives part of the gallery's pop-up exhibition and 20 iconic pieces. The Saatchi Gallery exhibition featured some works created exclusively for Red Never Follows plus existing artworks, ranging from video installations and pneumatic environments through to interactive light projections, sound design and ornate murals.