RED NEVER FOLLOWS - 20 YEARS OF HUGOBWR - 2-CHANNEL VIDEO INSTALLATION FOR HUGO EXHIBITION AT SAATCHI GALLERY LONDONDIRECTED BY PUSSYKREW, CGI BY PUSSYKREW MODELS : MATTHEA HOFFMAN AND KIRIKOO DES
RED NEVER FOLLOWS IS A UNIQUE EXHIBITION CELEBRATING TWENTY YEARS OF THE HUGO BRAND WHICH DEBUTED AT THE SAATCHI GALLERY IN LONDON. 20 URBAN CREATIVES FROM AROUND THE WORLD WERE INVITED TO PRESENT THEIR ARTWORKS. TRUE INNOVATORS AND THEIR ADVENTUROUS AND OFTEN UNPREDICTABLE PATHS TO CREATIVITY. RED NEVER FOLLOWS WAS A DIGITAL CAMPAIGN PRESENTING THE CREATIVES PART OF THE GALLERY'S POP-UP EXHIBITION AND 20 ICONIC PIECES. THE SAATCHI GALLERY EXHIBITION FEATURED SOME WORKS CREATED EXCLUSIVELY FOR RED NEVER FOLLOWS PLUS EXISTING ARTWORKS, RANGING FROM VIDEO INSTALLATIONS AND PNEUMATIC ENVIRONMENTS THROUGH TO INTERACTIVE LIGHT PROJECTIONS, SOUND DESIGN AND ORNATE MURALS. PUSSYKREW CREATED 2-CHANNEL VIDEO INSTALLATION INSPIRED BY RELIGIOUS PAINTINGS. B | W | R IS THE APPROACH TO AN EXPLORATION OF A MATERIAL / IMMATERIAL BODILY TRANSITION. THE WORK BUILDS UP THE BODILY LANDSCAPE AND HIGHLIGHTS THE ETHEREAL EXPERIENCE, WITH THE TWO INSTALLATION SCREENS, CONDUCTING A DIALOG OF CARNAL STRUCTURES.B | W | R BECOMES AN IMAGE OF LARGER SCALE MODIFICATIONS AND TRANSFORMATIONS OF POST-HUMAN IDENTITY AND GENDER FLUIDITY. THROUGH 3D GENERATED ORGANIC TEXTURES, THE BOUNDARIES BETWEEN THE NATURAL AND THE ARTIFICIAL, MYTHICAL AND FUTURISTIC BECOME BLURRED.
